Studio Notes
The Blog
What Is Brand World-Building? (And Why It’s the Future of Brand Strategy)
Brand world-building is the practice of designing a brand as a complete, living system where every touchpoint exists within the same universe.
Eight Years of Brand Strategy: What It Looks Like to Build a World Over Time.
When you work with a brand strategist over years you stop thinking in terms of outputs.
You start seeing something else entirely
They Came to Me for a Website. I Gave Them a World.
Colina wasn’t a new company.
They were already producing at a high level. The work was strong. The execution was there.
But the brand?
It hadn’t caught up.
The Difference Between a Brand Strategy and a Rebrand
If you’re asking, “Do I need a rebrand?” you’re probably asking the wrong question.
How Do You Know If Your Brand Has Outgrown You?
Something about how you’re showing up doesn’t feel right anymore. You can’t always explain it but you can feel it.
What Is Brand Therapy? (And Why It’s Not a Rebrand)
Brand Therapy isn’t about changing how your brand looks. It’s about understanding what your brand actually is.
What Should a Wedding Website Include? A Complete Checklist for Couples
This is the checklist most couples wish they had from the beginning.
Why Your Destination Wedding Needs a Custom Website (Not Just a Free Template)
For a destination wedding, your website isn’t just a nice-to-have. It is the communication hub.
What Does a Wedding Website Designer Actually Do (And Do You Need One)?
Guests don’t remember your website because it was beautiful. They remember it because it was easy. That’s the real work behind good design.
When Your Website Doesn’t Match Your Reputation
AZIZA Work Group was already operating at the highest level—national press, cultural impact, high-stakes clients. Their website just wasn’t reflecting it. This is how we closed that gap.
The Most Important Part of Your Website
You have less than 10 seconds to make an impression to visitors coming to your website. This workshop is a step by step of what they should see, above the fold.
5 Reasons to Get a Custom Wedding Website (And Why Templates Fall Short)
Free wedding website templates sound great until you're troubleshooting RSVP forms at midnight. Here's why custom wedding websites are worth it—especially for destination weddings and couples who want something that actually reflects their vibe.
Using Your Network Properly
How to let your network know what you offer using clarity, context, and timing, so sharing feels natural, not awkward or extractive.
Every Founder Has a Network.
Every founder has a network — even when they’re convinced they don’t. Hint: your network isn’t who you think it is/or should be. When you learn how to identify and activate these existing relationships, you unlock support, clarity, and opportunity that was already within reach.
How to Give Access to your Squarespace website
Quick directions to giving access to your Squarespace account while maintaining privacy.
From Scattered to Scalable
Jordan came to us for a website. She left with 10 new clients, offers for paid workshops, and a scalable business.
Leverage Your Personal Brand Using Instagram Collab Posts
The easiest way to expand on Instagram? Start collaborating (with yourself).
How 1 Brand Intensive Changed Michelle’s Photo Business…
How a Services Page Shifted Michelle’s Photography Business. Michelle’s Story: Clarity, Clients, and Consistency
How To Purchase A Squarespace Plan
Quick tutorial on setting up your Squarespace plan and billing information.
One Year Later: How the 2024 Squarespace Circle Day Conference Reshaped My Work
At the 2024 Squarespace Circle Day Conference in New York, I was invited to consult with entrepreneurs on strategy and brand growth. One year later, I’m sharing the frameworks and leadership principles I walked away with—systems that reshaped how I build websites, lead my studio, and guide founders to scale with clarity and momentum.