One Consultation Changed Michelle’s Photo Business…
When Los Angeles–based photographer Michelle Terris booked a single brand consultation with us, she wasn’t sure what to expect. At the time, she was still piecing her website together and struggling with clarity around pricing and packages.
Fast forward to today—and Michelle’s business is booking consistent clients that FEEL GOOD.
“I’ve been booking more portrait clients, and they’ve actually become my best-feeling clients,” Michelle shared. “They’re simple, easy, and allow me to create work I love without pushback on my rates.”
That shift came in part from the website and services strategy we mapped out together. Her updated services page has become one of her strongest tools:
“The services page has been a game-changer. I use it all the time now—I just send it over as a starting point, and it’s made booking so much easier.”
The results speak for themselves:
Portrait work flowing in: In addition to individual clients, Michelle booked a PR firm project for November after they referenced one of her signature editorial-style shoots.
Clients aligned with her style: Many now seek her out for nature-inspired and calming brand portraits, especially therapists and coaches.
Consistent inquiries without chasing: “I feel like I’m not even doing that much, and still more clients are coming in,” Michelle said. “Some through Instagram, some through word of mouth—it’s been so organic.”
And perhaps the most telling change? Michelle’s energy around her business:
“It’s kind of interesting—the more that I leave it alone, the better it does. Last year I was constantly emailing and following up with people, and nothing was really happening. Now, things are just flowing.”
Why This Matters
This is the power of aligning your brand story, services, and digital presence with the kind of clients you want to work with. In just one consultation and a round of website refinements, Michelle shifted from chasing opportunities to consistently attracting aligned clients who value her work.
If you’re ready for results like Michelle’s, consider booking a Brand Session. I’m only opening a few of these consultations this fall—let’s map out the clarity and strategy your brand needs to start attracting your best-feeling clients.
