BRAND THERAPY

DFS – Brand Therapy

Realign your brand with where you're actually going.

Brand Therapy is where we help you reconnect your vision, voice, and visibility — so your business reflects who you are and where you're going next.

Most founders don’t need another rebrand — they need to slow down, recalibrate, and realign how they’re showing up with who they’ve actually become and where they want to go next.

Brand Therapy is where we do that work. Through story, strategy, and structure, we turn what’s felt foggy or fragmented into a clear brand direction that supports your next level of growth.

Who It’s For

Established founders, coaches, and creatives who are evolving — pivoting your business model, refining your message, or expanding into a bigger vision.

You’ve built momentum, but your external presence hasn’t caught up with your internal clarity.

The Problem

When you outgrow your old positioning, everything feels off — your story, offers, even your audience.

You're trusted, but not known for what you actually want to be known for. Your offers are solid, but your audience isn't clear on the full picture. And the more you grow, the harder it becomes to explain what makes you different.

Operating from instinct instead of alignment doesn't just slow you down — it burns you out.

The Approach

A four-week intensive designed to bring everything back into focus.

1. Brand Clarity Framework – Your core identity, values, and purpose distilled.
   
   

2. Narrative Development – Your founder story, tone, and brand language defined.
   
   

3. Brand Strategy Snapshot – Audience clarity, positioning, and signature offer focus.
   
   

4. Action Roadmap – A practical plan to implement immediately.

Why Brand Therapy, Not Another Rebrand?
Most branding work starts with visuals. Brand Therapy starts with you — your story, your structure, your next chapter. We align your internal clarity with your external presence, so your brand grows with you instead of needing to be reinvented every 18 months.

Case Study: IRL Artists Way Journey

When Ester, a highly successful writer and producer with credits on hit shows like Pitch, Star, Good Girls, Run the World, and Diarra from Detroit, came to me during the Los Angeles film strike, she was at a professional crossroads. With the industry on pause, she recognized both the volatility of Hollywood and the rare opportunity to step back and start building something bigger — her own creative world.

Her dream was bold and clear: to build her version of Shondaland — a creative empire rooted in powerful storytelling, cultural influence, and ownership. But she needed a framework to bridge the gap between her creative genius and the structure, systems, and habits that would allow her to sustain and expand it.

Over the course of a year, we partnered to redefine how she saw herself as a founder, not just a creative — reworking the foundation of how she approached her time, her brand, and her creative output.

Together, we did a lot of deep work:

• Rebuilt her daily and weekly rhythm to support consistency, recovery, and flow — integrating practices that honored her Human Design while maximizing her creative productivity.
  

• Clarified her personal vision and creative direction, mapping out what her future “Esterverse” would look like — from the types of stories she wanted to tell to the larger cultural impact she wanted to lead.
  

• Transformed her relationship with visibility, helping her show up online with confidence and intentionality, not as self-promotion but as legacy-building.
  

• Established sustainable systems that balanced industry demands with her desire to develop original projects, lead teams, and eventually scale her creative world beyond traditional television.
  
  

By the end of our work together, Ester had moved from feeling reactive within the entertainment system to feeling centered, strategic, and in full authorship of her creative path. She began developing her own slate of projects (some of which were a feature film she began pitching by the end of the year) with renewed clarity, aligning her vision with a lifestyle and mindset that could actually sustain it. She started showing up strategically online with clarity in her voice and approach through content, a blog, and building a network of real relationships.

What started as 3 months of brand therapy became a year of reclaiming creative power — a deep evolution from being one of many voices in the room to intentionally building her own world.

TIER 1: FOUNDATIONAL BRAND THERAPY (4 Weeks)

Strategy + Starter Pack | Starting at $3,200

For founders and creative professionals ready to clarify their message, story, and structure.
This is the reset that builds your foundation for sustainable, aligned growth.

Deliverables:

• Brand Clarity Framework – Define your identity, values, and purpose. Nail your internal compass, so every decision (and piece of content) is anchored in who you are.
  

• (90-Minute Session) – Align your goals, business direction, and energy.
  

• Narrative Development – Craft your founder story using proven story frameworks that builds an emotional connection, resonance, and brand loyalty — from your homepage to your next podcast interview. C
  

• Brand Strategy Snapshot – Positioning statement, audience clarity, and offer structure.
  

• Action Roadmap – A 30-day plan that makes your next step obvious, so you're not stuck wondering "what now?"
  

• Session Recordings + Brand Brief (Google Doc) for reference and handoff.
  
  

Outcome:

You’ll walk away with full brand clarity — a clear message, structure, and plan that makes your next step obvious.

Starting at $3,200 USD

TIER 2: FULL BRAND THERAPY (3-Month Continuation)

Activation + Strategic Support | Starting at $6,200

For when your message is clear — now it's time to get visible, consistent, and confidently expressed across every channel. This is strategic support for founders ready to turn clarity into momentum.

Deliverables:

• Everything in Tier 1
  

• 1:1 strategic sessions to refine and implement visibility strategy
  

• Thought leadership + framework development
  

• Copy + creative feedback for launches or marketing materials
  

• Custom Brand Playbook for ongoing cohesion
  

• Workflow and ecosystem alignment for consistent execution
  
  

Outcome:
Transform your clarity into visibility and consistency. You’ll have your message moving through every channel confidently and sustainably.

“Words for What I Do”

“After Brand Therapy, I finally had words for what I do — and a roadmap to move forward. Every opportunity since has felt aligned.”
— Ester Lou, Writer/Producer

Ready to Realign?

Book a 30-minute Brand Diagnostic. We'll walk through where you are, where you're going, and what's blocking alignment — then show you exactly what Brand Therapy would unlock.

👉🏽 Book Your Call