SCREENSHOT EACH SLIDE AT 540×540px · COLINA CASE STUDY CAROUSEL · DIE FREE STUDIOS
I helped build Colina's entire brand world.
Here's how a website project turned into something much bigger.
Colina is an event
production agency
built differently.
Founded by Tashia Roberts, they produce immersive, sensory-rich experiences for brands like Neutrogena, Dermalogica, and Onyx Collective.
They came to me for a website.
What they actually needed was a brand.
The work was
extraordinary.
The brand was
invisible.
No cohesive identity. A website Tashia herself said shouldn't be on the internet. And a vision for Colina — as a lifestyle brand, a collective, a cultural connector — that had no visual language to hold it.
I don't design.
I direct.
I started with a deep discovery session to excavate the brand — the origin story, the process, the values, the vision. Then I delivered a full solutions presentation before a single logo was touched.
Strategy first. Always.
The full build.
- 01 Brand strategy & personality framework
- 02 Logo system & brand mark built around the "C"
- 03 Color palette & typography system
- 04 Photography direction for all 5 senses
- 05 Brand guidelines document
- 06 Squarespace website
Colina's events
activate all five senses.
The brand needed
to do the same.
We built a photography direction system organized around what each event feels like:
That's not web design.
That's creative direction.
"Asia really understood that Colina is layered, not one-dimensional. She pulled out the depth, the range, and the confidence behind what we do — and helped turn that into a clearer world people can actually step into and understand."
— Tashia Roberts
Founder, Colina Group
A website launched.
A brand world built.
A team that could finally show up on social with confidence and consistency. This is the work I do — not just what it looks like, but what it means and how it moves.