world building
brand marketing strategy + creative direction for human-first organizations ready to unify their story, mission, and presence.
Human-first organizations don’t lack vision — they lack cohesion. Programs, campaigns, and departments often operate in silos, each telling its own version of the story.
World Building is the process of unifying all of it — your strategy, storytelling, and creative direction — into one living ecosystem people can recognize, trust, and want to belong to.
For cultural institutions, and civic organizations who prioritize impact & are Ready to quantify Their brand presence
WHO IT’S FOR
World Building is for nonprofits, cultural institutions, civic organizations, and social enterprises who prioritize impact and then profit — and are ready to align their brand, storytelling, and strategy into one cohesive, recognizable ecosystem.
THE PROBLEM
Human-first organizations don't lack vision — they lack a presence that people feel connected to and therefor lacks momentum.
Marketing around programs, campaigns, and departments often operate in silos, each operating from it’s own perspective of the brand. Fragmented storytelling doesn't just dilute impact — it erodes trust. Your teams feel disconnected. Your audience stops recognizing themselves in your work. And funders see potential, but not a reason to invest.
Without creative cohesion, your organization's work gets buried under digital noise, and the depth of your mission never fully translates into recognition or growth.
THE APPROACH
World Building is the process of unifying your strategy, storytelling, and creative direction into one living ecosystem people can recognize, trust, and want to belong to.
We act as your Strategic Brand Partner + Creative Director, guiding your team from vision to execution. This isn't a rebrand. It's not a one-off campaign. It's the alignment of your internal clarity, external presence, and cultural resonance — so everything you do reinforces one unforgettable story.
When your message, mission, and visuals align, trust builds. Teams get re-energized. And your work resonates louder, further, longer.
We offer (3) tiers of World Building based on where you are and what you need.
[ 01 ]Foundational world building
Investment Starts At: $7,500 | 4 Weeks
For organizations ready to diagnose what's missing and build the blueprint.
[ What You Get ]
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Develop your founder story, voice, and tone that create connection and recognition across every platform.
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Map what’s working, what’s not, and where to focus next across your digital presence.
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Keep everything documented for you or your team.
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3 Week Intensive Options:
Pay in full $1,750
2 payments of $875 (no interest)
3 payments of $608 (interest incl.)
[ Outcome ]
You’ll walk away with clarity and a foundation to grow from. Plus, a strong structure and a marketing roadmap to execute.
No more “I don’t know what to do next or describe myself” moments. Just aligned strategy, ready to grow.
[ 02 ]Project-Based World Building
for focused momentum
Investment: $18,000 | 1-3 Months
For organizations launching a major campaign, rebrand, or initiative that needs unified creative direction.
[ What You Get ]
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Let’s outline what your KPI’s are, the audience(s) that best align with your brand, and what they mean for the future of your brand.
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From concept development to the visual execution plans, we make sure the message, story, and plans align with the audience you want to attract.
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Align your content approach, plan & schedule with who you are, not trends, fads, etc that don’t feel like you.
Starting with your foundational content and then going into ongoing content strategies. your copy and content refinement for launches, partnerships, and campaigns.
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So every touchpoint reinforces the mission and aligns around the central narrative.
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Review the KPI’s, how they performed, and what that signifies moving forward.
[ Outcome ]
Your campaign or rebrand is strategically designed and emotionally resonant — building recognition and relevance across every channel. You launch with confidence, not confusion.
[ 03 ]Full World Building
Investment Starts At: $30,000 | 6-12 Months
For organizations ready to integrate brand, storytelling, and culture across every level.
[ What You Get ]
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(Platform: Squarespace)
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Quarterly themes
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[ Outcome ]
A fully unified brand ecosystem — where your internal clarity, external presence, and cultural resonance work together to build trust, momentum, and long-term sustainability. Your story becomes unmistakable.
USC
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GOOGLE For Creators
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City of Los Angeles (Mayors Office)
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Color of Change
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City of Los Angeles (Civil Rights)
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Black AIDS Institute
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USC — GOOGLE For Creators — City of Los Angeles (Mayors Office) — Color of Change — City of Los Angeles (Civil Rights) — Black AIDS Institute —
We’ve built worlds with:
Clients
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City of Los Angeles – “The City Remembers”
We transformed a citywide COVID-19 memorial into an emotional infrastructure of healing — uniting design, storytelling, and civic empathy. The project reframed government communication from institutional to human, earning citywide engagement and media coverage.
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Creative Momentum in Action
With work stalled during the writers strike in LA, an esteemed screenwriter had a moment of realization that she wanted to not just build the worlds of other writers stories, but create her own Shondaland.
During the strike, we worked together to sort out all of her creative ideas – stories she’d been sitting on for years, but never gave light to and created a writing practice, built habits, and rituals that allowed her to tap into her work deeply and religiously.
Through a year long Brand Therapy partnership, she completed multiple short stories, directed a new film, and pitched a feature script with her manager. The key wasn’t more time — it was clearer structure and aligned momentum.
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Confidence, Clarity, and Execution
Many clients walk away saying the same thing: "I finally have words for what I do — and a structure that helps me stay consistent."
They don’t just get clarity — they get a partner who helps them execute, brainstorm, and think strategically as they build momentum and the life they want through their work.
Why Organizations Choose DFS
→ We're not a traditional agency — we embed as your Strategic Brand Partner + Creative Director
→ We bridge brand, content, and culture — most firms only do one
→ We specialize in mission-driven work — nonprofits, civic orgs, and human-first brands, not consumer marketing
→ We build ecosystems, not one-offs — so your clarity compounds over time
Most rebrands stop at the visuals. World Building goes deeper — aligning internal clarity with external presence for long-term resonance.
Ready to Realign?
Book a 15-Minute Brand Call
We'll walk through your current ecosystem and show you exactly where cohesion is breaking down — and what it takes to unify it.