[IPA’s] Income Producing Activities:
Whether you're running an e-commerce or service-based business, understanding and prioritizing IPAs can significantly propel your business toward growth.
I can’t take credit for this, it actually came from my friend and fellow coach, Kailani Raye, who put me on to focus on IPA’s first thing each day. This seems obvious, but as a creative small business owner, it’s too easy to focus all your energy on what you’re most excited about, inspired by, OR the busy work that makes you feel productive but doesn’t actually push the business forward.
what are IPAS?
Income Producing Activities are tasks that have a direct impact on generating revenue for your business. They're the core of your daily operations, as they directly contribute to your bottom line. Focusing on IPAs ensures that you're dedicating your energy and time to activities that have the most significant potential to drive profits, build your brand, and actually build a business. As an entrepreneur who is personally attached to your mission and business, because it’s your baby, it takes a special level of discipline to separate the individual from the business or the art from the artists.
“[Focusing on revenue] is not merely about making money. It’s about achieving our deep goals and protecting the fruits of our labor. It’s about stewardship and, therefore, about achieving a good society.”
“Making money is art and working is art and good business is the best art.”
Examples of IPAs for E-commerce Businesses:
Product Optimization: Spend time enhancing product descriptions, images, and pricing strategies to make your offerings more appealing to potential customers.
Email Marketing Campaigns: Craft and send targeted email campaigns to promote new products, discounts, or special offers to your subscriber list.
Customer Relationship Management: Engage with customers through personalized follow-ups, addressing inquiries promptly, and resolving any issues to enhance their shopping experience.
Examples of IPAs for Service-Based Businesses:
Client Outreach: Reach out to potential clients through personalized emails, calls, or networking events to establish connections and discuss how your services can address their needs.
Service Package Refinement: Continuously refine and update your service packages to align with market demands and stand out from competitors.
Proposal Creation: Devote time to crafting compelling proposals that clearly communicate the value of your services and how they can solve your client's pain points.
Prioritizing Income-Producing Activities is about making intentional choices that align with your goals and propel you forward. They are a key way of honoring your BIG dreams by focusing on the tasks that allow you to sustain the journey. Though making money may not be your sole intent (it’s fine if it is lol), it’s necessary. Investing time and effort into your Income-Producing Activities (IPAs) is the compass that points you toward the life and career you desire.
This path can sometimes be challenging to navigate alone. That's where help comes in. If you're ready to supercharge your efforts, gain a strategic edge, and maintain the accountability needed for success, I invite you to consider coaching with us. Together, we'll craft a tailored strategy that aligns with your daily schedules, goals, and business to harness the power of your IPAs and guide you toward success.
