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— Brand Positioning Through Storytelling And Design

Carolina sarria

E-commerce Website strategy + Design



Carolina Sarria is a luxury women's fashion brand that aims to explore the idea of a woman's right to challenge what it means to be feminine while celebrating their freedom to fully express themselves. Their brand DNA embodies pure elegance with a bit of wild core.

The problem was that Carolina Sarria specialized in designing highly-crafted luxury pieces that are all about the detail, but their website design was not showcasing that or the personality of the brand.

We wanted to create an experience where the viewer was immediately immersed into the world of their brand, while seamlessly navigating them through the website. Taking the minimal approach, we used that principle to amplify the product images and show the craftsmanship of each piece and the artistry injected into their lookbooks and video content.